Eggie is the millennial’s one stop shop for every occasion. This line reflects my own personal wardrobe and is designed for today’s customer who loves to reinvent their look and doesn’t want to be labelled or boxed into one style. My goal with this line is to push the boundaries of fashion and include a selection of gender fluid pieces that are inclusive for all. People can express themselves through Eggie, and experiment with styles that effortlessly transform themselves from polished to punk.
The Eggie brand is an extension of Jenn Im, who has amassed a social footprint with millions of followers since she founded YouTube channel Clothes Encounters in 2010. Im’s fans fell in love with her easy charm and visual aesthetics. Im’s clothing line comes after a series of collaborations with fashion, beauty and lifestyle brands including Calvin Klein, ColourPop Cosmetics, Simple Skincare, Smashbox, Levi’s, Macy’s and Clinique. Eggie has been a lifelong dream of hers.